Case Study: From Zero To $100k: Utilizing Children’s Space Education to Generate Revenue

The Coca-Cola Space Science Center needed to modernize their PreK-5 planetarium content, which serves 35% of their visitors. What began as a simple request to reformat 2D slides evolved into an opportunity to establish the center’s first-ever planetarium show production pipeline. After the initial project plans to reformat 2D projector slides for a fulldome theater failed, the project scope shifted to establish a show production pipeline. If successful, a new show could be licensed to other planetariums around the country – thereby generating a new income stream for the science center.

CHALLENGE
The main challenge is that the Science Center had never created a planetarium show in-house before. There were no established processes or workflows. There were numerous unanswered questions including questions about hardware and software requirements, budgetary concerns and a longer timeline than initially anticipated. The project scope drastically increased from a simple reformatting process to establishing a show production pipeline.

CLIENT - CocaCola Space Science Center (CCSSC) at Columbus State University

Bringing the Universe to Life for PreK- 5

A UX Case Study on a planetarium show for PreK-5 audience

HelloChristiana Portfolio - UX Case Study on creating a fulldome planetarium show

OUTCOME

  • Created a new income stream for the center with the creation of a children’s fulldome planetarium show.

  • Generated over $100,000 in ticket sales and licensing.

  • Established a streamline process for the creation of future fulldome planetarium shows and content.

ROLE:

  • Creative Direction – guided overall vision and show development

  • UX Research  – conducted audience studies and usability testing

  • Project Management – coordinated timelines, resources, and deliverables

  • Stakeholder Management – liaised with leadership and cross-functional teams

  • Design Process – led storyboarding sessions and design sprints

  • Production Workflow – established repeatable processes for future shows

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