Case Study: Transforming Space Exploration Education into a Profitable Experience Resulting in a 37% Revenue Surge

Context: The Coca-Cola Space Science Center sought to redesign their Challenger Learning Center Mission Simulator Experience to make it more interactive and engaging, providing a realistic simulation of conditions encountered by astronauts while creating a more immersive learning environment for K-12 students interested in STEM education.

Purpose: Through comprehensive UX research, design innovation, and cross-functional collaboration, we aimed to create an engaging, multisensory space mission simulator that would both enhance STEM education and generate new revenue streams for the center, targeting both student and corporate markets.

CLIENT: Coca-Cola Space Science Center @ Columbus State University

OUTCOME

Over 37% increase in revenue generated from the upgraded Challenger Center Space Mission experience.
Packaged as a team building exercise for adults and marketed to corporations and businesses, further increasing revenue.
Created a highly engaging educational tool that transforms how students learn about space exploration and scientific research.

ROLE

Creative direction, project management, user research, storyboarding, design sprints, visual design and animation